A Comprehensive Evaluation Model for E-commerce :Focused on Cyber Trading Systems
نویسندگان
چکیده
As e-commerce is growing rapidly, the need for an evaluation model of Internet business is increasing as well. This paper suggests a comprehensive evaluation model for one of the most important e-commerce systems, which is cyber trading system for stocks and bonds. Through an empirical study based on the evaluation model, this research identifies critical design factors for cyber trading systems that are closely related to the level of user satisfaction, and consequently, the level of customer loyalty.
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